Jordan Brand introduces his newest sneaker model made alongside Jordan Brand with the new Air Jordan 37 PE silhouette to join the season. It has a Pale Vanilla colorway palette that starts off light at the mesh base foundation, which also provides breathability as well.
It is then met with soft-touch panels on top in black for some contrast, continuing at the collars. Brighter pops of contrast can be seen in University Red right by the toe box text that reads "AJ XVII" and the Jumpman emblem. Notably, the athlete's logo is detailing the tongue tabs and has signatures by the heel pull tabs as well. Graphics that nod to Tatum, specifically his tattoos, are across the tongue, insoles, and mudguard.
Basketball Athlete-Collaborative Sneaker
Jayson Tatum Unveils the Air Jordan 37 PE Sneaker
Trend Themes
1. Athlete-collaborative Sneakers - The trend of athlete-collaborative sneakers has been growing, providing opportunities for athletes to release their own unique designs with established brands.
2. Customization and Personalization - Sneaker companies are increasingly offering personalized features and customization options, allowing consumers to create their sneaker designs according to their personal style, likes, or beliefs.
3. Nostalgia-inspired Sneaker Models - Sneaker companies are releasing newer models that pay homage to the iconic sneakers of the past. This trend offers both a sense of nostalgia and a modern take on a classic design, creating a unique offering.
Industry Implications
1. Sportswear Industry - The sportswear industry can adopt athlete-collaborative sneaker designs to attract consumers who are fans of a particular athlete or sport.
2. Fashion Industry - The sneaker customization and personalization trend could be adopted by the fashion industry to create unique and distinctive footwear offerings that cater to individual consumer preferences and tastes.
3. Retail Industry - Retailers can leverage the nostalgia-inspired sneaker models trend as a way to attract consumers who value the history and heritage of iconic sneaker brands.