The 31 Days of DIGIORNO Sweepstakes is a month-long promotion running throughout October to offer avid fans of the brand with a chance to win some great prizes. The promotion will offer the Pizza Pass, Fresh-Baked Slice of Life and Taste of Italy prizes, which include tickets to an event, a pizza-inspired trip in the US and a pizza tour in Italy, respectively. These experiences will be available as part of the Ultimate Pizza Experience, which will provide the winner with $5,000 to be used on one of the three prizes.
Brand Manager Kimberly Holowiak commented on the 31 Days of DIGIORNO Sweepstakes saying, "With 31 Days of DIGIORNO, we not only want to celebrate National Pizza Month in a notable way, but also help enhance pizza occasions for everyone and reward our fans' loyalty to DIGIORNO."
Frozen Pizza Sweepstakes Promotions
The 31 Days of DIGIORNO Sweepstakes Offers Ample Prizes
Trend Themes
1. Promotional Sweepstakes - Frozen pizza brand DIGIORNO runs a month-long promotional sweepstakes offer for avid fans of the brand to win great prizes.
2. Pizza-inspired Trips - As part of the 31 Days of DIGIORNO Sweepstakes, the brand offers pizza-inspired trips within the US and Italy to increase loyalty.
3. Ultimate Pizza Experience - DIGIORNO is offering a $5,000 prize for those who enter the sweepstakes to be used on their choice of prizes that includes the Pizza Pass, Fresh-Baked Slice of Life, and Taste of Italy.
Industry Implications
1. Food and Beverage - Food and beverage brands can increase customer loyalty through sweepstakes promotions by offering unique experiences for their audience.
2. Travel and Tourism - The travel and tourism industry can provide brands with opportunities to offer themed trips as experiences to incentivize customer loyalty.
3. Branding and Marketing - Sweepstakes promotions can be a valuable tool used by marketers and branding professionals to incentivize loyalty and customer engagement.