Here's what Molly Sims, the sexy model in the bikini had to say about the photo shoot: "Honey, when they pulled those three pieces out of the box, I went into hot sweats! Of course, it barely covered me! I swear to you, between the band-aids being placed in the right positions, the diamonds being placed in exactly the right place ... By the time that shot was over, I think I lost like a pound of sweat, I was so nervous. I was like, “Oh my god, am I showing too much ass? I don't have an ass! I don't have a Brazilian ass."
It was created by Susan Rosen with Steinmetz Diamonds. The bikini features over 150 carats of D Flawless diamonds, including a 51 carat D Flawless Pear Shape, a 30 carat D Flawless Emerald Cut, a pair of 15 carat D Flawless Rounds and a pair of 8 carat D Flawless Pear Shapes all set in platinum.
$30 Million Bikini
Molly Sims Models Luxury Swimwear
Trend Themes
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Luxury Swimwear — Opportunity for luxury brands to create high-end and exclusive swimwear designs.
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Diamond-encrusted Fashion — Disruptive innovation opportunity for jewelers to incorporate diamonds in fashion products, expanding the market for luxury goods.
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Personalized Apparel — Trend towards customized swimwear options where customers can choose specific diamond placements and designs.
Industry Implications
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Fashion — Fashion industry can explore collaborations with jewelers to create luxurious fashion pieces.
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Jewelry — Jewelry industry can diversify its offerings by incorporating diamonds into fashion accessories.
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E-commerce — Opportunity for e-commerce platforms to cater to personalized swimwear options with diamond embellishments.