Brazilian label 2nd Floor's Fall/Winter lookbook for 2010 is a collection of casual fashion featuring a slight superhero touch. The entire look is inspired by DC comic book her, Batman and his sexy nemesis, Catwoman.
Models are garbed in fashion that perhaps a young Bruce Wayne or Selina Kyle would wear before they discovered their call to the dark side. As a huge fan of the whole Batman enterprise, you can bet that I would love to get my paws on those Catwoman headpieces that girls are modeling.
Casual Catwoman Headpieces
The 2nd Floor's Fall/Winter Look Book 2010 Features DC Heroes
Trend Themes
1. Casual Fashion - Disruptive innovation opportunity: Develop a line of casual fashion inspired by superheroes, targeting young consumers who want to express their love for comic book characters in their everyday style.
2. Superhero Fashion - Disruptive innovation opportunity: Create a line of fashion accessories like Catwoman headpieces that cater to fans of superhero culture, allowing them to incorporate their favorite characters into their outfits.
3. Comic Book-inspired Clothing - Disruptive innovation opportunity: Design a collection of clothing inspired by DC comic book heroes, appealing to fashion-forward individuals who want to show their fandom through trendy and unique pieces.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion labels on licensed superhero collections, merging pop culture and high fashion to create unique and highly sought-after pieces.
2. Cosplay - Disruptive innovation opportunity: Develop a range of cosplay accessories and costumes inspired by popular superhero characters, targeting cosplayers and fans who want to dress as their favorite heroes for events and conventions.
3. Merchandising - Disruptive innovation opportunity: Create a line of merchandise featuring iconic DC comic book characters, expanding the reach of the brand and catering to the growing demand for superhero-themed products.