'2beautys' by Pilar Castro Evensen is a fashion shoot that juxtaposes dark and light through clothing and makeup. In the first four images, the model's blue makeup motif and royal purple outfit scream drama; in the last three, her breezy, white outfit and natural makeup are innocent and effortless.
See the gallery above for more images from '2beautys' by Pilar Castro Evensen, and keep clicking for more juxtaposed shoots.
Implications - As North American culture continues to embrace egalitarianism, the fashion industry is reflecting this change by utilizing pictorials which feature androgynous models, blurring the lines and demonstrating equality between the two genders. Other industries may also benefit from openly expressing egalitarianism, which in turn conveys the company as progressive and forward-thinking, two qualities consumers are constantly looking for in a company.
Motif Makeup
'2beautys' by Pilar Castro Evensen Juxtaposes Dark & Light
Trend Themes
1. Egalitarianism in Fashion - Opportunities for fashion brands to showcase androgynous models, blurring gender lines and promoting equality.
2. Juxtaposition in Fashion Shoots - Potential for photographers and stylists to create contrasting visuals, playing with dark and light elements for dramatic effect.
3. Embracing Effortless Beauty - Market possibilities for natural makeup and breezy outfits that convey innocence and ease.
Industry Implications
1. Fashion - Opportunities for fashion brands to embrace egalitarianism and showcase androgynous models.
2. Photography - Potential for photographers to create stunning visual contrasts in fashion shoots through juxtaposition.
3. Beauty - Market possibilities for natural makeup and effortless beauty looks that resonate with consumers seeking simplicity and ease.