People sure like glittery, fancy and highly luxurious couture. This wedding dress captures the trend of brides not wearing the old traditional white fabrics. Instead, it's made of platinum. As wedding dresses go, the quarter million dollar price tag isn't really that outrageous. Brides should think of it as in investment.
Implications - The modern-day bride is no longer looking for tradition; she's looking for something that will accurately express her individuality and stay true to the marriage experience as a merging of two separate people. Thus, designers are beginning to experiment with the cut and color of wedding dresses and tuxedos, signifying a shift in the relationships of today.
Wedding Gowns as Investment Pieces
$250,000 Platinum Dress
Trend Themes
1. Luxury Wedding Fashion - The trend of brides opting for non-traditional materials and designs in their wedding attire allows for disruptive innovation in the luxury wedding fashion industry.
2. Personalized Wedding Attire - The desire for wedding attire that accurately expresses individuality presents an opportunity for disruptive innovation in the personalized fashion industry.
3. Wedding Fashion Investment - The concept of wedding gowns as investment pieces opens up disruptive innovation opportunities in the bridal fashion investment industry.
Industry Implications
1. Luxury Fashion - The trend of utilizing non-conventional materials in wedding attire presents an opportunity for disruptive innovation in the luxury fashion industry.
2. Personalized Fashion - The demand for wedding attire that reflects individuality offers disruptive innovation opportunities in the personalized fashion industry.
3. Fashion Investment - The concept of wedding gowns as investment pieces creates disruptive innovation opportunities in the fashion investment industry.