PewDiePie has one of the most followed YouTube channels and now with over "25 million bros" subscribing to his video content, it's undeniable that Felix Arvid Ulf Kjellberg is a pretty influential guy. Fortunately, he's using this power for good.
In celebration of the 25 million subscriber milestone, PewDiePie launched the '25 Million Bros Strong Charity Drive for Save the Children' on March 21st this month, with the aim of raising $250,000 on Indiegogo. PewDiePie is offering incentives like Skype sessions, custom video messages, signed items, Tweets and video mentions, based on the amount people donate.
Back in July 2013, PewDiePie held a similar fundraiser for charity: water in honor of 10 million subscribers, which well exceeded its initial fundraising goals. Hopefully this one will be just as much a success, if not more.
Charitable YouTuber Campaigns
PewDiePie's '25 Million Bros' Are Fundraising for Save the Children
Trend Themes
1. Charitable Youtube Campaigns - More and more YouTubers are using their influence to support charitable causes, providing opportunities for businesses to partner with them in philanthropic endeavors.
2. Incentivized Donations - Offering incentives for donations, such as personal messages or signed items, is becoming a popular way for YouTubers to encourage their followers to contribute to charitable causes, presenting opportunities for businesses to donate goods or services as incentives.
3. The Power of Social Media Influencers - The trend of YouTubers leveraging their massive online followings for a good cause is a testament to the power of influencer marketing, creating disruption in traditional charitable fundraising methods and presenting opportunities for businesses to align with influencers for greater social impact.
Industry Implications
1. Nonprofit - Nonprofits can benefit from partnering with YouTubers to reach new audiences and tap into the social influence of these online personalities.
2. Social Media Marketing - Partnering with YouTubers engaged in charitable campaigns provides businesses with the opportunity to leverage a new, engaged audience for their products or services while supporting worthy causes.
3. Branding and Corporate Social Responsibility - Partnering with YouTubers engaged in philanthropic work aligns a company's brand with social good and allows it to demonstrate its commitment to corporate social responsibility through meaningful action.