ThirdLove is already known for its well-fitting, everyday bras, and now the company is expanding its range to also include the 24/7 Classic Nursing Bra. This postpartum bra is designed to be as sleek and supportive as a regular bra, but with added features that make it easy for new moms to breastfeed.
The 24/7 Classic Nursing Bra is described as an underwire bra that "does it all." The bra boasts ultra-thin memory foam cups, which conform to the body and give the bra added shape. The cups also drop down for easy nursing or pumping. But beyond the practical features, the bra also boasts luxurious touches not usually found on postpartum bras, such as clip-down pleated straps and gold alloy strap adjusters.
To cater to a wide variety of moms, ThirdLove also offers a 24/7 Classic Wireless Nursing Bra and 24/7 Front Closure Nursing Bra.
Ultra-Supportive Nursing Bras
ThirdLove's 24/7 Classic Nursing Bra is Both Comfy and Supportive
Trend Themes
1. Luxury Postpartum Bras - Opportunity for companies to create luxurious and stylish bras specifically designed for postpartum mothers.
2. Functional Underwire Nursing Bras - There is a gap in the market for comfortable underwire nursing bras that cater to new mothers' practical and supportive needs.
3. Innovative Nursing Bra Features - Companies would benefit from adding new features such as clip-down pleated straps and gold alloy strap adjusters to their nursing bras.
Industry Implications
1. Lingerie Industry - The lingerie industry can take advantage of the untapped market of postpartum mothers with stylish and supportive bras.
2. Maternity Industry - Expanding offerings beyond maternity clothing is an opportunity for companies selling products to new mothers.
3. Design and Manufacturing Industry - Innovative and practical designs, as well as the manufacturing of these bras, can create a new market for companies.