nonnative and Hurley works in collaboration on the latest collection entitled '23 Wave' and it is full of functional silhouettes. The duo have worked together on an expansive range that spotlight the theme of surf inspirations made to be entirely versatile. The pieces are meant to be application on the beach and in urban environments.
It is made up of shorts and tees as well as a number of accessories as well such as hat and neck gaiters. There are fabrication that hold qualities reminiscent to amphibious looks. This serves the functions of drying quickly to transfer between water and land in the city. All the items are also lined with UPF 50+ for some protection and have a color palette of olive green, black, and gray.
Surf-Themed Versatile Apparel
nonnative and Hurley Join Forces on the 23 Wave Collection
Trend Themes
1. Surf-inspired Versatility - The trend of surf-inspired apparel that seamlessly transitions between the beach and urban environments presents an opportunity for businesses to create functional and stylish clothing options.
2. Amphibious Fabrics - The use of fabrics with quick-drying qualities reminiscent of amphibious looks opens up opportunities for innovative designs that can be used in both water and land-based activities.
3. Functional Accessories - The inclusion of functional accessories like hats and neck gaiters in surf-themed collections provides an opportunity for businesses to create versatile and protective accessories for outdoor enthusiasts.
Industry Implications
1. Apparel - The apparel industry can capitalize on the surf-themed versatility trend by creating clothing that meets the functional and style needs of consumers who enjoy both beach and city environments.
2. Sporting Goods - The sporting goods industry has an opportunity to develop innovative products using amphibious fabrics that cater to the needs of athletes who participate in water and land-based sports.
3. Outdoor Gear - The outdoor gear industry can tap into the trend of functional accessories by offering a range of versatile and protective accessories designed for outdoor activities.