Helly Hansen HH-118389225 introduces its new 222 Winter collection to combat the terrains of the cold. It features notable items including the HH ARC Reversible Puffa that is seen making a return along with two statement updates. It is followed by the ARC Storm Shell jacket that is paired with shell pants to create a suited look.
Dorte Vedal, the design director states, "The 222 capsule builds upon the groundwork of the first winter 212 collection, retaining the focus on modularity and re-introducing further evolved versions of flagship HH-118389225 styles, [...]The bold colorways and statement camouflages are inspired by natural elements and non-typical winter landscapes, where we can reimagine Helly Hansen’s rich history through more abstract colors and patterns that are suited to the contemporary fashion consumer."
Winterized Technical Fashion Capsule
Helly Hansen HH-118389225 Presents its New 222 Winter Capsule
Trend Themes
1. Technical Winter Fashion - Opportunity to create fashionable and functional winter apparel that incorporates modular design and bold colorways.
2. Modular Design - Opportunity to create interchangeable and customizable winter apparel pieces for consumers.
3. Nature-inspired Colorways - Opportunity to use abstract patterns and colors inspired by non-typical winter landscapes to create unique winter fashion collections.
Industry Implications
1. Winter Apparel - Opportunity to create functional and fashionable winter apparel, incorporating modular design and nature-inspired colorways.
2. Fashion Design - Opportunity to incorporate modular design and unique colorways inspired by non-typical winter landscapes, to create disruptive winter fashion collections.
3. Outdoor Gear - Opportunity to incorporate modular design and bold colorways into outdoor gear collections, appealing to consumers seeking functional yet fashionable apparel for cold weather activities.