'Gymnasium' is an editorial photographed by Kacper Kasprzyk for the 21st VMAN issue called 'The Thrill of the Game.' The black and white shoot features young, angry-looking guys at an old-school gym. They all look ready to fight!
The boys are wearing some interesting outfits that don’t exactly look like workout wear. The the 21st VMAN issue is more about style than getting fit, although there is a guy swinging around on the p-bars!
Old-School Workout Shoots
The 21ST VMAN Issue Features Guys Who are Ready to Rumble
Trend Themes
1. Retro Gym Fashion - Opportunities for brands to create workout wear that looks like street wear.
2. Fighting-fit Editorial - Collaborations between gyms and fashion brands to feature stylish gym looks.
3. Alternative Gym Spaces - New gym concepts that feature retro or vintage aesthetic.
Industry Implications
1. Fashion - Fashion brands creating retro-inspired gym wear.
2. Fitness - Gyms collaborating with fashion brands to expand their client base.
3. Architecture/interior Design - Creating retro-inspired gym or workout spaces to cater to a growing demand for experience-heavy workout environments.