maharishi introduces its latest 2020VISION collection in preparation for the Spring/Summer 2020 season full of militaristic looks. The designs are focused on a form of function and is informed with the wide range of textiles including the element of breathability with the rising temperatures.
There are fabrications that deliver this including the silky vegetable dyed Japanese cupro, hemp and organic cotton, and water-resistant cotton blends. The label also informs the designs with 'Neo Rain' DPM camo materials that nod to East Germany's rain camo and it is seen alongside the US 'Chocolate Chip Desert Battle Dress' uniform. A notable fabric used this season is the Ikat cotton that imitates the look of Strichtarn rain camouflage.
Militaristic Summer Streetwear
The 2020VISION Collection by maharishi Prepares for SS20
Trend Themes
1. Militaristic Streetwear - Opportunity for disruptive innovation in the fashion industry by combining military-inspired designs with functional and breathable textiles.
2. 2020VISION Collection - Opportunity for disruptive innovation in the fashion industry by creating collections that focus on functionality and incorporate sustainable textiles.
3. Ikat Cotton - Opportunity for disruptive innovation in textile manufacturing by developing fabrics that imitate the look of military camouflage.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating militaristic elements and functional textiles.
2. Textile Manufacturing - Opportunity for disruptive innovation in textile manufacturing by developing new fabrications that are both functional and sustainable.
3. Apparel Manufacturing - Opportunity for disruptive innovation in apparel manufacturing by integrating military-inspired designs and functional textiles into their collections.