UNDERCOVER's 2020 collection is the latest introduction and the presentation of its Spring/Summer 2021 designs. With the current circumstances, COVID-19 restricted many opportunities of presenting the designs but Jun Takahashi finds a way to capture attention globally. The models are rendered in three-dimensional looks wearing the items in the digital lookbook.
The designs itself features bold printing on suits and unique accessories such as blocky futuristic eyewear and spikey chokers. The apparel includes blazers and slacks done in loose silhouettes and bright color palettes along with slouchy knitwear, cardigans, and pyjama sets as well. The footwear offerings include the floral sneakers, slipper options, and the collaborative work alongside Nike, as well as the studded Derby model.
Three-Dimensional Fashion Lookbooks
UNDERCOVER's New 2020 Collection is Inspired by This Year
Trend Themes
1. Three-dimensional Fashion Lookbooks - Fashion brands can capture attention globally and showcase their new collections through three-dimensional digital lookbooks amid restricted opportunities for presenting designs.
2. Bold Printing on Suits and Unique Accessories - Innovative printing techniques and creative accessory designs can attract customers looking to stand out in the fashion industry.
3. Collaborative Work with Major Brands - Collaborating with well-known brands can expand the reach of fashion collections and attract new customers outside of a brand's typical market.
Industry Implications
1. Fashion Industry - The fashion industry can adopt three-dimensional digital lookbooks and incorporate innovative printing techniques and creative accessory designs to appeal to customers.
2. Digital Marketing Industry - Digital marketing agencies can offer services to fashion brands to create three-dimensional digital lookbooks that captivate audiences and provide an alternative to traditional presentation formats.
3. Technology Industry - The technology industry can collaborate with fashion brands to develop innovative fabrics and printing techniques to meet the growing demand for unique designs in the fashion industry.