While the Audi Q3 has been available in global markets since 2012, Audi is poised to finally bring the Q3 line to North America this year with the 2015 Audi Q3.
Making up for the Q3's lack of an appearance in American markets, Audi is including quite a few standard features for the 2015 Audi Q3 such as: "heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start." The 2015 Audi Q3 design accents it sporty character and under the hood it has "200 hp 2.0-liter TFSI engine with six-speed Tiptronic transmission"
Those who have been dying to get their hands on the Q3 model will have to wait just a little longer as the 2015 Audi Q3 isn't slated to be released until the Fall of this year.
Premium Compact SUVs
The 2015 Audi Q3 Makes Its Debut at the 2014 Detroit Auto Show
Trend Themes
1. Luxury Compact Suvs - Automakers can disrupt the market by focusing on luxury features and a sporty character for their compact SUV lines.
2. Increased Standard Features - Automakers can differentiate themselves by offering more standard features for their compact SUVs, similar to Audi's inclusion of heated and power-articulated leather seats and other luxury features.
3. Release in New Markets - Automakers can expand their customer base and increase sales by releasing their compact SUVs in new markets, as Audi is doing by bringing the Q3 line to North America for the first time.
Industry Implications
1. Auto Industry - Automakers can gain a competitive advantage and increase market share by focusing on luxury features, increased standard features, and new market releases for their compact SUV lines.
2. Luxury Goods Industry - Luxury goods companies can benefit from increased demand for premium features in compact SUVs, and can potentially partner with automakers to provide accessories and other luxury add-ons.
3. Technology Industry - The increasing prevalence of technology in compact SUVs, such as LED headlights and keyless start, presents opportunities for companies in the tech industry to collaborate with automakers and further enhance the driving experience.