An unsuspecting regular guy orders a car service, only to be thrown into an epic car chase that culminates with a question: "What's in the briefcase?" It's a new ad for the 2014 Nissan Rogue, their new compact crossover SUV. The Rogue takes them on a thrill-ride that ends when a helicopter is thrown into the mix, at which point our regular joe is compelled to open the briefcase.
Watch the video to see what's inside, then open the briefcase yourself for a chance to win a Nissan Rogue.
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You Won't Believe What Happens When You Open the Briefcase (SPONSORED)
Trend Themes
1. Interactive Advertising - Opportunity for advertisers to engage audiences and create memorable experiences through interactive elements in ads.
2. Storytelling Marketing - The use of compelling narratives in ads to captivate and emotionally connect with viewers, leaving a lasting impression.
3. Product Placement - Incorporating products seamlessly into action-packed narratives for enhanced brand exposure and recognition.
Industry Implications
1. Automotive - Automakers can explore creativity in advertising by showcasing their vehicles' performance and features in action-packed scenarios.
2. Film and Entertainment - Opportunity for filmmakers and production companies to monetize through product placements in action-packed scenes.
3. Advertising and Marketing - Professional agencies can utilize innovative storytelling techniques and interactive elements to create captivating ad campaigns.