State of the union addresses are a major event in American politics, but the revolutionary amount of social media presence at the 2011 State of the Union Address was a game-changer of a global scale.
For the first time in history, social media took a direct role in communicating the thoughts and ideas of key political players (including the president himself) throughout the event, with YouTube, Twitter and Facebook. The 2011 State of the Union Address has presented itself to the public at large.
The White House, for example, even offered an "enhanced" speech online while the leader of the opposition had his team live-tweeting responses throughout.
Social Media Speeches
The 2011 State of the Union Address Was More Wired than Ever
Trend Themes
1. Social Media Integration in Government Speeches - The increased use of social media during government speeches presents an opportunity for tech companies to develop platforms tailored towards this market
2. Audience Engagement Via Social Media - The use of social media during speeches provides an opportunity for businesses to develop innovative tools to engage with audiences.
3. Real-time Social Media Coverage of Political Events - The trend of live-tweeting and real-time social media coverage of political events presents an opportunity for news organizations to create more interactive experiences for their audience.
Industry Implications
1. Social Media Platforms - The integration of social media into government speeches presents a disruptive opportunity for social media platforms to provide tailored services and tools to cater to political events.
2. Digital Marketing - The integration of social media into government speeches provides an opportunity for digital marketing companies to develop campaigns that are more interactive and engaging with audiences.
3. News Media - The trend of real-time social media coverage of political events presents a disruptive opportunity for news media to transform their content into more interactive experiences to keep up with the times.