Miss Universe Australia 2010 Jesinta Campbell looks like a 60s stunner in the Autumn/Winter 2011 Novo Shoes campaign. The beauty queen can be seen in a saucy road-trip photoshoot, which was photographed by Bronwyn Kidd, pumping gas and hanging out at a diner.
The Autumn/Winter 2011 Novo Shoes campaign features shoes from the Travel in Style Collection. Shoes of all kinds can be found, such as military-inspired boots, sensually strappy sandals and ladylike heels. I love the wide range in the collection, featuring shoes perfect for nightclub dancing or a day at work. The colors of the shoes match the fall season as well, with dark browns, deep reds and other earth tones.
60s Road Trip Photoshoots
Jesinta Campbell Sizzles for the Autumn/Winter 2011 Novo Shoes Campaign
Trend Themes
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Retro Fashion — Opportunity for fashion brands to create collections inspired by vintage styles of the 60s.
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Nostalgia Marketing — Opportunity for brands to tap into consumers' desire for nostalgic experiences and products.
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Seasonal Color Palette — Opportunity for beauty and fashion brands to align their product offerings with the colors of the fall season.
Industry Implications
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Fashion — Opportunity for fashion brands to leverage the popularity of retro fashion trends.
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Advertising — Opportunity for brands to incorporate nostalgia marketing techniques into their advertising campaigns.
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Beauty — Opportunity for beauty brands to develop makeup and nail products inspired by the seasonal color palette.