The 2010 Vancouver Olympics go green for this term, as Canada attempts to be the greenest Olympics ever. As medals for these events are made of recycled precious metals, the organizing committee, VANOC, also hope to offset a large portion of the carbon emissions caused by this world-watched event.
Sponsored by Offsetters, their official goal is cut down carbon emissons by 44%. From the money that’s saved, it will then be funneled into projects with a clean energy mandate in British Columbia. Furthermore, they also encourage spectators and sponsors to calculate their own personal carbon footprint at their website.
If you’re curious about your footprint, you should definitely check the website out.
Greenified Winter Games
The 2010 Vancouver Olympics Go Green
Trend Themes
1. Recycled Medals - Opportunity to innovate in the production of eco-friendly medals for sporting events.
2. Carbon Offset - Opportunity to develop solutions to offset carbon emissions caused by large-scale events.
3. Personal Carbon Footprint - Opportunity to create tools and services to help individuals calculate and reduce their carbon footprint.
Industry Implications
1. Sports - Opportunity to implement sustainable practices in sporting events and competitions.
2. Energy - Opportunity to invest in clean energy projects as part of sustainability efforts.
3. Environmental Consulting - Opportunity to provide consulting services for carbon offset and sustainability initiatives.