New Balance gets a slew of new additions to its ongoing 2002R Protection Pack with the help of Concepts this time around. The lifestyle sneakers get four colorway options, adding burnt orange, navy blue, olive green, and pearly off-white to the roster. The series was first seen in 2021, delivering deconstructed elements without compromising the premium quality of the sneaker.
The new upgrades include ripstop nylon materials that are applied to the shoes in place of the traditional mesh underlays and the seamless toggle laces that detail the forefoot. However, the uppers are still made from soft suede materials that are complete with jagged edges to appear as if they have been worn in. The new colorways will be exclusively available at Concepts' website, and at the NY and Boston stores on September 21st before a global launch.
Deconstructed Lifestyle Shoe Series
New Balance's 2002R Protection Pack Grows with Concepts
Trend Themes
1. Deconstructed Lifestyle Shoes - The ongoing trend of deconstructing lifestyle sneakers continues with New Balance's 2002R Protection Pack, offering consumers a combination of premium quality and unique design elements.
2. Ripstop Nylon Materials - The use of ripstop nylon as a replacement for traditional mesh underlays in New Balance's 2002R Protection Pack presents an opportunity for innovation in sneaker construction, providing enhanced durability and visual appeal.
3. Seamless Toggle Laces - The inclusion of seamless toggle laces in New Balance's 2002R Protection Pack demonstrates a trend towards convenient and stylish footwear fastening methods, potentially inspiring further design improvements in the industry.
Industry Implications
1. Sports Footwear - The 2002R Protection Pack by New Balance introduces innovative design features and colorways, catering to the evolving demands of the sports footwear industry.
2. Fashion Retail - The exclusive availability of the new colorways from the 2002R Protection Pack at Concepts' website and stores presents an opportunity for fashion retailers to offer unique, limited-edition sneakers to their customers.
3. Textile Manufacturing - The use of ripstop nylon in New Balance's 2002R Protection Pack opens up possibilities for textile manufacturers to explore new materials and techniques in creating durable and visually appealing fabrics for footwear.