With an emphasis in 2000s nostalgia seen in fashions around the world it's clear that the revival of millennial fads is here to stay. Fashion is often self-reflexively looking back on past season trends from influential decades for new inspiration. Trend Hunter's Senior Editor Armida Ascano looks into what specific millennial crazes are being brought back and revamped in this year's top fashion picks.
Once young millennial generations are all grown up now and longing for a return to crazes that were popular in their youth such as chocker necklaces, halter tops, acid washed jeans and heigh-waisted hemlines. Ariana Grande is one A-list celeb that captures the epitome of nostalgic millennial fashion in an outfit she wore to the MTV video music awards. The outfit featured a patent leather Moschino dress and thigh-high black boots that paid tribute to late 90s fashion.
Millennial Style Nostalgia
Trend Hunter Editor Armi Ascano Discusses 2000s Nostalgia in Fashion
Trend Themes
1. 2000s Nostalgia in Fashion - Disruptive innovation opportunity: Brands can capitalize on the trend by reimagining and modernizing popular millennial fashion fads.
2. Revival of Millennial Crazes - Disruptive innovation opportunity: Businesses can create new versions of popular millennial clothing items, such as choker necklaces and halter tops, to cater to nostalgic consumers.
3. Inspiration From Influential Decades - Disruptive innovation opportunity: Fashion designers can draw inspiration from past fashion trends to create unique and trendy designs for the millennial market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can tap into the millennial nostalgia market by creating clothing lines that showcase popular trends from the early 2000s.
2. Retail - Disruptive innovation opportunity: Retailers can curate collections of millennial fashion items and create immersive shopping experiences that transport customers back to the 2000s.
3. Marketing - Disruptive innovation opportunity: Marketers can leverage millennial nostalgia by creating targeted ad campaigns that highlight the revival of popular fashion crazes from the early 2000s.