Hip-hop group N*E*R*D, which is led by Pharrell is introducing its new 20 Years Strong collection that is full of apparel designs. It honors the special two-decade milestone and nods to the 2000s for design inspiration. It is packed with nostalgic looks that are true to the past and current themes with the use of vintage aesthetics.
The collection is kicked off by a black tonal sweatsuit detailed with N*E*R*D's N logo in the form of regal lettering. It is also detailed with the lyrics '20 Years Strong. Till the End of Time. F***cking Posers" is from the single Rockstar. The rest of the collection includes a single graphic tee that reads "No One Ever Really Dies" and a red cap that rounds out the rest of the range that honors the single 'Provider.'
Music Group Graphic Streetwear
N*E*R*D Delivers the New 20 Years Strong Collection
Trend Themes
1. Nostalgic Streetwear - Apparel collections that feature vintage aesthetics are gaining popularity, offering opportunities to brands in the fashion industry to leverage nostalgia for unique designs.
2. Music-inspired Fashion - Collaborations between fashion brands and popular music artists present an opportunity for disruptive innovation in both industries, as they harness the power of celebrity endorsement and fan loyalty.
3. Personalized Merchandise - Customized apparel and accessories featuring song lyrics, album art, and band logos offer opportunities for disruptive innovation in the music merchandising industry, as fans seek unique and personalized ways to showcase their favorite artists and bands.
Industry Implications
1. Fashion - Fashion industry players can leverage nostalgia and collaborate with music artists to create unique apparel collections that resonate with consumers.
2. Music - Music industry players can leverage the power of celebrity endorsement and fan loyalty to offer personalized merchandise that caters to the preferences of fans.
3. Merchandising - The music merchandising industry can offer customized merchandise to fans as a way to increase revenue and engage with the artist's brand beyond the music itself.