1SAVES20 is a new beauty brand that's devoted to bringing awareness to water conservation, all the while empowering people to take action with the products they purchase. Created by Californian friends Mo Pritzker, Mary Bang and Adrienne Arieff, the brand helps people make makes the most of all-natural, earth-friendly ingredients for formulations that work at home and on the go.
As no strangers to drought conditions, the creators of the brand wanted to empower others to make meaningful choices around water conservation.
According to the brand, for every application, a user saves 20 gallons of water. The rinse-free, resource-conscious beauty collection also includes wipes for the face and body, mists for the face and body, as well as a cleansing balm and a multi-balm.
Resource-Conscious Haircare
1SAVES20 is a Rinse-Free Collection That Saves Water
Trend Themes
1. Water-saving Beauty - There is an opportunity for beauty brands to explore and promote products that not only focus on efficacy but also on water conservation.
2. Multi-purpose Beauty - There is an opportunity for beauty brands to explore and promote multi-purpose products, such as cleansing balms and multi-balms, that can be used for different parts of the body.
3. Rinse-free Beauty - There is an opportunity for beauty brands to explore and promote rinse-free products, such as wipes and mists, that can be used on-the-go and minimize water usage.
Industry Implications
1. Beauty - The beauty industry can explore and adopt water-saving, multi-purpose, and rinse-free products that prioritize sustainability and efficacy.
2. Consumer Goods - The consumer goods industry can look into developing innovative, sustainable packaging solutions for water-saving, multi-purpose, and rinse-free beauty products.
3. Water Conservation - Water conservation organizations and initiatives can partner with beauty brands to raise awareness of water scarcity and promote sustainable beauty practices among consumers.