In celebration of the 10th anniversary of the Essential 1800 Artist Series, 1800 Tequila created a new AR experience on Snapchat. The AR experiences were created by Okuda San Miguel, a Spanish artist. Users can access the AR experience by scanning a limited-edition bottle with their mobile device. After the bottle is scanned, users can access different lenses, the brand also created a short video that details Okuda’s work in New York City.
The original packaging that was part of the Essential 1800 Artist Series was created by several different artists, including Shantell Martin, Enoc Perez, Jean-Michel Basquiat and Keith Haring.
1800 Tequila is made by Agavera Camichines, the multimedia content and vibrant bottle design may help the brand differentiate itself in the mind of consumers.
Tequila-Themed AR Lenses
1800 Tequila Created AR Lenses for Snapchat Featuring Artwork
Trend Themes
1. Augmented Reality Marketing - Creating AR experiences for products can provide a unique and interactive way for brands to engage with their customers.
2. Limited-edition Collaborations - Partnering with artists and creators for limited-edition packaging and designs can generate excitement and exclusivity around a brand.
3. Multimedia Branding - Integrating multimedia content, such as AR lenses and videos, into brand packaging can enhance brand storytelling and create a memorable consumer experience.
Industry Implications
1. Alcohol/beverage - Alcohol brands can leverage technology and collaborations to enhance their brand image and engage with consumers in new and exciting ways.
2. Art/design - Artists and designers can collaborate with brands to create limited-edition packaging and multimedia experiences, expanding their reach and showcasing their work to a wider audience.
3. Advertising/marketing - The integration of augmented reality and multimedia content in brand campaigns offers new opportunities for marketing professionals to create interactive and immersive experiences for consumers.