Japanese label BAPE has been in circulation since 1993, but is now marking its Hong Kong store locations' 12 Anniversary with a all new special capsule. The label without a doubt have successfully dominated the world of streetwear, and now turn its attention to honor how far it has come. The special collection is comprised of essential pieces including apparel and collector's BE@RBRICK pieces.
The Hong Kong 12th anniversary capsule offers the label's signature CAMO'd Shark hoodie with the BE@RBRICK ears, and branding details of HKG. The special BE@RBRICK collector's pieces are available in both 100% form and 400% form. Additionally, there are also Baby Milo adorning t-shirts in black and white, sweat shorts to match the hoodie, and shark masks as well. The capsule will be available beginning April 14 at BAPE's Hong Kong outlet locations, and the BE@RBRICK will be available in store on April 15 with all pieces made in both adult and children's sizes.
Hong Kong-Celebrating Capsules
BAPE Honors Its Hong Kong Stores' 12th Anniversary With New Line
Trend Themes
1. Streetwear Capsule Collections - BAPE's Hong Kong 12th anniversary capsule showcases the trend of limited-edition streetwear collections to celebrate milestones.
2. Brand Collaborations - The collaboration of BAPE with BE@RBRICK for their anniversary capsule demonstrates the trend of brands joining forces to create unique collector's items.
3. Localized Product Offerings - BAPE's Hong Kong 12th anniversary capsule highlights the trend of brands creating exclusive products specifically tailored to local markets.
Industry Implications
1. Fashion/apparel - The fashion/apparel industry can leverage limited-edition capsule collections to create excitement and boost sales for special events or anniversaries.
2. Collectibles - The collectibles industry can explore the potential of collaborative products, like BAPE's BE@RBRICK, to engage collectors and drive sales.
3. Retail - The retail industry can adopt the strategy of localized product offerings, as demonstrated by BAPE's Hong Kong anniversary capsule, to cater to the preferences of specific markets.