When I was going through the 1205 AW11 lookbook, I couldn't help but think about Grant Wood’s famous American Gothic painting. You know, the portrait of the old husband-and-wife farmers. That simple, Amish-inspired look is exactly what comes to mind when presented with the 1205 AW11 collection.
Designed by Paula Gerbase, the 1205 AW11 collection didn't have that painting or culture in mind, however. Instead, Gerbase was inspired by the idea of unisex clothing, creating a collection that flowed between feminine and masculine fashions rather than halting abruptly between each look and item. Instead of limiting herself to one gender, Gerbase embraces both, playing on structured and fluid qualities as well as traditional and new ones for a cohesive 1205 AW11 collection.
Although simple in terms of color and prints, the 1205 AW11 collection is still full of texture and dimension.
Amish-Inspired Fashion
The 1205 AW11 Collection is Filled With Sparse, Unisex Looks
Trend Themes
1. Unisex Fashion - Disruptive innovation opportunity: Design gender-neutral clothing that appeals to a wide range of consumers.
2. Fluid Fashion - Disruptive innovation opportunity: Create clothing that seamlessly transitions between feminine and masculine styles.
3. Texture and Dimension - Disruptive innovation opportunity: Develop innovative textiles and fabrics that add depth and interest to minimalist designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable and ethical practices into the fashion industry.
2. Textiles - Disruptive innovation opportunity: Explore new techniques for creating textured and dimensional fabrics.
3. Retail - Disruptive innovation opportunity: Use technology to create personalized shopping experiences that cater to individual style preferences.