The ‘12 gan-ji’ watch has an extremely unique design, as it is based on an ancient Chinese time concept. The funny part is, it was not a Chinese company that came up with this design, but rather a Korean studio called Brownbreath that collaborated with Japanese watch brand Alive Tokyo.
The Chinese time concept is shared by other East Asian countries, and the ‘12 gan-ji’ shows how the Oriental time concept divides a day into 12 terms, which correspond with 12 different animals.
Ancient Wrist Watches
The '12 Gan-Ji' Watch is Based on Ancient Chinese Concepts
Trend Themes
1. Ancient Time Concepts - The '12 gan-ji' watch showcases the potential for incorporating ancient time concepts from different cultures into modern designs.
2. Cultural Collaborations - The partnership between the Korean studio Brownbreath and Japanese watch brand Alive Tokyo demonstrates the opportunity for cross-cultural collaborations in the design industry.
3. Traditional-inspired Designs - The '12 gan-ji' watch exemplifies the market potential for products that merge traditional and contemporary design influences.
Industry Implications
1. Fashion and Accessories - The fashion industry can explore disruptive innovation opportunities by incorporating ancient time concepts into wristwatch designs.
2. Design and Collaboration - The design industry can benefit from disruptive innovation by encouraging collaborations between artists and brands from different cultural backgrounds.
3. Luxury and Lifestyle - The luxury industry can tap into disruptive innovation opportunities by creating products that blend traditional and modern design elements, catering to consumers seeking unique and culturally rich experiences.