New York City-based streetwear company 10.DEEP has unveiled its much-anticipated 10.DEEP 2013 Fall Collection entitled 'Daylight'. Titled after the shortening days and colored fall leaves, 'Daylight' is also inspired by the transitional phase from summer to autumn, which explains the variety and pairing of bright and darker colors.
This season's lineup features intricate illustrations, ethnic and tribal patterns and camouflage, floral, checkerboard and animal prints. The stark contrasts are very apparent and the typically clashing colors seem purposeful. Specific garments include hooded tees, sweatpants, button-downs, hoodies, light jackets and chinos.
As a leader in men's streetwear, 10.DEEP has been influential in paving the direction for urban fashion. The desire to separate from traditional streetcar brands is evident in some of these modern-day prints, and is certainly worth taking a look at.
Curiously Contrasting Apparel
10.DEEP's Captivating 2013 Fall Collection is Entitled 'Daylight'
Trend Themes
1. Contrasting Prints - Disruptive innovation opportunity: Develop new techniques for creating contrasting prints to enhance the visual impact of apparel.
2. Ethnic and Tribal Patterns - Disruptive innovation opportunity: Incorporate ethnic and tribal patterns into different industries like home decor or accessories, bringing a unique and cultural touch.
3. Transitional Fashion - Disruptive innovation opportunity: Design transitional fashion pieces that seamlessly combine elements of summer and autumn styles, catering to the changing seasons.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the streetwear industry, providing fashionable options with a reduced environmental impact.
2. Fashion Design - Disruptive innovation opportunity: Explore new techniques and technologies in fashion design to create more intricate and detailed prints, pushing the boundaries of creativity.
3. Printed Textiles - Disruptive innovation opportunity: Combine contrasting prints with innovative fabric technology to create durable and functional printed textiles for various applications, such as activewear or interior design.