The world of fitness has pervaded the world of fashion so thoroughly over the last few years, it's interesting to see the evolution of such clothing as seen in '100 Years of Workout Style.' A short film documenting how this strain of apparel has changed since the 1900s, it centers around YouTube fitness vlogger Cassey Ho as she lunges and crunches her way through an incredible wardrobe.
Part of the Mode 100 Years series, 100 Years of Workout Style does more than model the clothing, it also demonstrates some of the most popular workouts of specific time periods. It's almost more fascinating to see what people were obsessed with and how it will change in the decades to come. This industry is definitely hinged on fads, which makes it change quite drastically.
Athleticwear Retrospectives
'100 Years of Workout Style' Playfully Documents an Evolution
Trend Themes
1. Athleticwear Evolution - The history of athletic apparel presents an opportunity for companies to innovate and create modern designs that are still inspired by classic looks.
2. Nostalgic Fitness - The trend of retro fitness could be capitalized on by offering vintage-inspired workout apparel lines and classes with classic workouts.
3. Functional Fashion - Athleticwear that can seamlessly transition from the gym to everyday wear is a trend worth exploring to satisfy consumer demand for versatility.
Industry Implications
1. Athletic Apparel - Athletic clothing companies can use this trend to create new product lines and marketing campaigns that celebrate the evolution of workout style.
2. Fitness - Personal trainers and gyms can use this trend to offer workout classes and routines that reflect the evolution of fitness over the past 100 years.
3. Fashion - Fashion designers can use the trend of athleticwear to inspire their collections and integrate functional activewear elements into everyday fashion.