100 Years of Filipina Beauty is the sixth video of its kind from Cut Video. It's a stunning representation of the changing beauty ideals in this specific culture. Spanning an entire century, the timelapse video "begins with the Spanish-American War at the turn of the century, when indigenous women were adorned with tribal tattoos and shell headpieces" and ends at present-day where "K-pop and American culture still dominate women’s styles with full wavy hair and dark brows."
It's interesting to see a snapshot of each of the beauty trends throughout the years. 100 Years of Filipina Beauty and its predecessors encourage women to see fashion and beauty fads as they are -- fads. Although they are fun to adopt every so often.
Historical Makeover Videos
100 Years of Filipina Beauty Shows Changing Ideals in the Philippines
Trend Themes
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Changing Beauty Ideals in Cultures — The historical makeover videos highlight how beauty ideals have evolved over time, presenting an opportunity for cosmetic companies to develop products and services that cater to these changing preferences.
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Celebration of Cultural Diversity — The video series showcases the diverse beauty of different cultures, inspiring fashion and beauty brands to embrace inclusivity and develop more diverse product ranges.
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Influence of Pop Culture on Beauty — The timelapse video demonstrates the impact of K-pop and American culture on beauty trends, presenting an opportunity for collaborations between beauty brands and pop culture icons to create innovative beauty products and styles.
Industry Implications
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Cosmetics — Cosmetic companies can capitalize on the changing beauty ideals shown in the videos to develop and promote new product lines that cater to diverse cultural preferences.
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Fashion — Fashion brands can embrace the celebration of cultural diversity depicted in the videos by incorporating different cultural elements into their designs and marketing strategies.
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Entertainment — The influence of pop culture on beauty trends highlighted in the videos presents an opportunity for collaborations between beauty brands and pop culture icons, creating unique entertainment experiences and merchandise.