It seems a fun, albeit stressful, exercise in which young graphic designers endeavor to initiate imaginative means of self-promotion in order to make lasting impressions on prospective employers. 1 New Fresh Egg is an example of such a scheme that would surely earn this Norwegian student a job in no time at all.
Beginning with the symbolism of an egg that represents new life, potential and uncorrupted fresh perspective, the creative sought to package her scrumptious qualities to show off her own practical skills, in addition to her conceptual strengths. An egg carton for a single unit was constructed from a simple raw card and dressed with a soft green ink and a clean typeface. 1 New Fresh Egg tells firms that the hatched Kristina Klafstad will only improve with time.
Brooding Self Branding
The 1 New Fresh Egg Concept Celebrates a Young Professional's Potential
Trend Themes
1. Creative Self Promotion - Opportunities for graphic designers to develop new and imaginative self-promotion techniques.
2. Symbolic Packaging Design - The use of packaging design and symbolism to represent a brand or individual's personal and professional qualities.
3. Personal Branding Through Products - Opportunities to showcase personal and professional qualities through unique product designs and packaging.
Industry Implications
1. Graphic Design - Innovative self-promotion techniques for graphic designers to showcase creative skills.
2. Marketing and Advertising - The use of symbolic and personalized product packaging to enhance brand recognition and promote individuality.
3. Consumer Goods - Opportunities to develop unique, personalized packaging designs for consumer products to showcase individuality and creativity.