Esports organization 00Nation has launched a partnership with betting website Parimatch in order to work collaboratively on social media content and bolster Parimatch’s global reputation. As a result of the partnership, Parimatch’s logo will find its way onto 00Nation’s jerseys and the brand’s will work on developing new esports and business opportunities. Starting October 5th, fans can spot Parimatch on 00Nation’s CS:GO jerseys as the team competes in the American RMR qualifiers for the IEM Rio Major 2022.
Since Parimatch's business in Russia were severely impacted by the invasion of Ukraine, where the company is headquartered, Brazil has become a particular market of interest for the company’s operations. The crisis resulted in Team Spirit and the betting website ending their long-standing collaboration.
Esports Betting Partnerships
00Nation and Parimatch Announce a Partnership for Exclusive Content
Trend Themes
1. Esports-betting Partnerships - The trend of esports-betting partnerships provides an opportunity for both esports organizations and betting websites to expand their audience reach and collaborate on business opportunities.
2. Global Partnerships - Global partnerships between companies from different regions can help expand business operations and diversify target markets, especially during times of crisis.
3. Sports Sponsorship - Sports sponsorship, such as placing logos on jerseys, provides an opportunity for companies to increase brand recognition and visibility within targeted fan communities.
Industry Implications
1. Esports - Esports organizations can forge partnerships with betting websites and leverage their audience reach to explore new business opportunities.
2. Online Betting - Online betting websites can benefit from partnering with esports organizations to expand their customer base and create exclusive content for their platforms.
3. Apparel - Apparel companies can benefit from sponsoring esports teams and placing their logos on jerseys as a means of increasing brand recognition and visibility.