In this brief video, Managing Partner of Cirrus Simon Hayward quickly summarizes research that shows why teams fail by telling the viewer his perspective on the issue. He explains that groups tend to lack one of or a combination of these three key skills: clear purpose, clear identity and clear communications.
Explaining the terms, he states that purpose is the goal you are trying to achieve as a team, identity is who you are as a collective group and what you should be known for, and communications describes how a team works together to share information and challenge each other. Simon Hayward shows in this discussion that if a team leader can inspire his colleagues to effectively adopt these three skills then success will follow.
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Simon Hayward Gives His Three Skills for Success
By: John Ibbitson - Published: Jan 15, 2012 • References: youtube