Rowan Gibson Rowan Gibson Keynotes

Provided by an individual known mainly for his amazing knack for business innovation, Rowan Gibson's...

Keynotes.org Need Inspiration?

Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.

Rowan Gibson Discusses the Steps in Staying Competitive

By: Sophia Pelka - Published: • References: rowangibson & youtube
Rowan Gibson is an innovation guru and has become notorious in the international business world as one of the top consultants. Gibson co-founded an online community portal for leaders and practitioners of creative business tactics, innovationexcellence.com. The website has gained a global following, boasting users from over 150 countries.

Gibson argues that in order to become more creative, you must adopt a fresh perspective. There are four lenses in terms of innovation: challenges orthodoxes, harnessing trends, leveraging resources and understanding needs. This simple yet thorough approach to innovation outlines the necessary steps for businesses to stay on the cutting edge of competition. Businesses must begin breaking away from traditional senses of structure, and move towards model based on accelerating and utilizing changes. Stats for Four Lenses of Innovation Trending: Older & Mild
Traction: 681 clicks in 126 w
Interest: > 3 minutes
Concept: Rowan Gibson2
Related: 13 examples / 10 photos
Segment: Neutral, 18-55
Comparison Set: 5 similar articles, including: fear as a mind-killer, branding your customer service, and creating impact through innovation.