Four Lenses of Innovation
Rowan Gibson Keynotes - Provided by an individual known mainly for his amazing knack for business innovation, Rowan Gibson's...
Gibson argues that in order to become more creative, you must adopt a fresh perspective. There are four lenses in terms of innovation: challenges orthodoxes, harnessing trends, leveraging resources and understanding needs. This simple yet thorough approach to innovation outlines the necessary steps for businesses to stay on the cutting edge of competition. Businesses must begin breaking away from traditional senses of structure, and move towards model based on accelerating and utilizing changes.