Reputation and New Opportunities
Dorie Clark Keynotes - The Dorie Clark talk on personal brands discusses her new book, 'Reinventing You: Redefine Your...
Clark equates a personal brand to one's reputation, and talks about the three main things a person must do in order to reinvent themselves or their brand. First, one needs to uncover how they are perceived by others. Then, one figures out what it is they want to be known for or how they would like to be perceived. If there is a gap between the two, the third step is to take action to close that space and manifest things differently. Rather than being inauthentic, this personal branding talk helps others discover what makes them different, and therefore invaluable.