Mitch Joel Mitch Joel Keynotes

Mitch Joel's keynotes examine the implications that emerging forms of media have for marketing and...

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Mitch Joel Shows How Online Marketing is Losing Appeal

By: John Ibbitson - Published: Feb 25, 2012 • References: twistimage and youtube
In this insightful keynote presentation from the President of Twist Image Mitch Joel, he discusses online marketing with the audience and demonstrates to them why a lot of forms of online advertisements have more in common with older advertising techniques.

He uses metaphors and historical stories to show how digital marketing communication done through online channels, like banner ads for example, are really no different from more archaic advertising strategies such as billboard ads or magazine spreads. In this must-see presentation from Mitch Joel, he not only challenges his audience to see how certain forms of online advertising are losing their freshness and appeal, but also encourages them to think about advertising potential in new and exciting ways.