The Benefits of Imitation Over Elimination
Matt Mason Keynotes - Matt Mason's keynotes delve into the market-changing concepts of piracy, file-sharing and their...
With the expansion of online technologies providing free, illegally downloadable music and media, record sales have been dropping while pirate radio stations and websites are booming. The speaker argues that the way piracy has been combated so far is not the most beneficial solution to the problem.
Citing Steve Jobs and his creation of iTunes as an example, the keynoter proposes imitating these networks of music sharing rather than focusing on eliminating them to provide a service that is more in line with the needs of the customer. There is much to be learned about why pirated entities succeed and traditional media fails and the exploration of that connection will serve to be a beneficial venture.