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The keynotes by Jeff Hoffman stress the importance of wonder and observation as a part of company...

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This Jeff Hoffman Keynote Discusses the Key to Innovation

By: Rebecca Byers - Published: • References: jeffhoffman and youtu.be
In this captivating Jeff Hoffman keynote, the entrepreneur and co-founder of ColorJar, LLC. discusses the importance of a sense of childlike wonder in relation to innovation.

Jeff Hoffman talks of his method of "info-sponging," which sees him spending the first 20 minutes of his day exploring information and data from outside his domain that he would normally not pay attention to. Hoffman says that writing down data from a variety of industries will eventually provide a bigger picture understanding of potential opportunities for innovation.

Hoffman summarizes his recipe for innovation as harnessing the power of wonder, forcing yourself to look at the world around you that you wouldn't look at normally, and finally, filtering your data through the eyes of your customers.