Authenticity Over Quality
James Gilmore Keynotes - James Gilmore's keynotes take inspiration from his experience as the author of 'The Experience...
With such a focus on relatable marketing tactics, being authentic has never been as important a characteristic for a company to prioritize. Businesses must take on this perspective as a newly categorized business discipline. With so many dot com businesses appearing as competitors, forming a relevant and lasting relationship with audiences is priceless. Gilmore argues that authenticity is the new quality. Customers will come back to genuine businesses.