Designing Company Culture
Frances Frei Keynotes - The Frances Frei presentation preview her strategic business read 'Uncommon Service.' Frei holds...
A Frances Frei and Anne Morriss Speech on Service Industry Branding
As outlined in this Frances Frei and Anne Morriss speech, 'Uncommon Service' discusses the importance of building a company culture that permeates from the top of the organization to the front lines, where customer experience is shaped. The 'Uncommon Service' method to achieve this is through the careful design of the organization which outlines clearly what the company is good at (or what they do) and what they are bad at (or don't do).