A Shrinking Social Network
Marc Benioff Keynotes - The Marc Benioff presentations are energetic and thoughtful examinations of consumer relationships....
He then discusses the role of Facebook in defining a brand. Benioff argues that Facebook is shrinking the web by dictating how brands are reaching out to consumers and how they are marketing products and services.
He then touches on the relevance of the mobile phone; more people today are browsing the web on their smartphone than they are on their PC. This social revolution has created a divide, however. While consumers are social and empowered, but are brands and their employees empowered? It is imperative that everyone become an active member of this revolution.