Baratunde Thurston

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This comedic creativity keynote by Baratunde Thurston explores the way in which contentious topics such as racism can be tackled through comedy.

Thurston, who penned a best-selling book titled, 'How To Be Black,' is a leading authority on the mixture of serious issues and intelligent comedy. His book, which is intensely satirical, reflects his ability to cut tension by acknowledging truths and stereotypes. In addition to the important social statements made in the keynote, he also speaks to the process of promoting published material through social media, and how to make content go viral.

Entertaining, and reflecting the genius of this talented writer, this comedic creativity keynote marks a changing dialogue with regard to social issues.