Rational Versus Emotional Thinking
Kevin Roberts Keynotes - The keynotes by Kevin Roberts reflect his passion and unparalleled business knowledge. As the CEO of...
Roberts strongly believes in the power of emotional thinking over rational thinking. He argues that rational thinking leads to nothing new except for new meetings and new conclusions, but no new action. He uses Europe as an example of a country that employs rational thinking and as a result has become soft, apologetic and boring.
To avoid rational thinking, businesses must be purpose-inspired, driven entirely by passion. Passion, according to Roberts' business purpose speech, leads to action and action creates success. It is more beneficial to have a high number of small ideas, than one calculated big idea.