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The keynotes by Simon Collins focus on the fashion industry and becoming a selective brand. Simon...

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Simon Collins Shows How To Become Global In This Brand Mission Keynote

By: Romina S. Cortellucci - Published: Jul 19, 2012 • References: vimeo
Simon Collins shows the power of sticking to values in this brand mission keynote. As the Dean of the School of Fashion at Parsons The New School for Design, Simon Collins refuses to accept limitations because they are driven by the absolute passion and addiction to innovation. Parsons follows the mantra to "make it beautiful, make it brilliant," and by doing this Collins was able to turn the school into a global brand. The adherence to quality allows them to lead the fashion industry, as designers and fashion houses continue to approach the school from Christian Louboutin to Louis Vuitton.

Collins speaks to how there is power in saying "no" and being a selective brand. Parsons functions on its own terms by exercising this authority to say no to opportunities in order to maintain the brand's mission.