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| Greetings, | If you already consumed our 2024 Trend Report (PDF here), you've probably realized that ALL of your innovation peers (and ALL of our clients) are focused on AI this year. It has become an all-consuming, overwhelming, exciting new CEO-level priority.
5 WAYS OUR CLIENTS ARE EMBRACING AI:
1. Get Your Feet Wet - at Trend Hunter, our team spends 1/2 a day a week doing AI. Every department. We've done this for 3 months. Some clients are getting their teams to spend an hour. But think of AI + business like a whitewater river we are on. You know the rapids are coming. It's time to learn how to swim and row.
2. Push for a Sandbox - while many of our clients have bands on OpenAI due to security, you need a sandbox for your teams to play in. You need some level of experimentation so you are not left behind.
3. Scenario Plan - if you were at our last year's FFWS, or the virtual event, you probably have notes on scenario planning. It is an ideal tool to think about your work + AI. Will the world aim for optimization or enhanced services? Will it be all good or a bit evil? What are your potential competitor actions?
4. Create an AI Council - our own AI council has 20 people on it, who represent all of our different silos. They are not simply the developers or AI team. How are you empowering your most AI-enthused team members, and how are you breaking down the silos in this polarizing new category
5. Workshop It - it's time to put in the work. If you want tips and tricks on potential workshops, come to our Future Festival, chat with us or hire us to run the workshops for you, but this is prime-time to educate your people on potential, and then brainstorm your next steps, long term vision and dream list. You need to be well planned NOW so that you are more-capable of adapting to the next round of AI tools that get unveiled. ChatGPT was just the beginning.
ALSO:
IT MIGHT NOT BE FOR YOU, BUT 1,000 smart people LIKE YOU are flocking to our almost-sold out Future Festival World Summit, to network and learn about how others are tackling AI.
IT'S TIME TO ANTE UP, BY LEARNING WHAT YOUR COMPETITORS ARE DOING - It is time to start colliding with world leaders in AI, and your fellow compatriots who are also tackling AI at full scale. It's time to learn the frameworks, understand the next steps, and master the tactics that your peers and competitors are using. Join other smart people like you who are coming to Future Festival to learn next year's trends before they happen, and to collide with theories, ideas and frameworks for tackling how AI will impact each category of trends and innovation.
AN EXTRAORDINARY LINEUP OF VISIONARIES ON STAGE - This year, our futurists will be joined on stage by a lineup that includes some of our most inspiring clients from NASA, Amazon, HP, Pepsi, Disney, and one more unexpected surprise. We’ve meticulously curated all-new content, designed not only to navigate you through emerging trends, but to profoundly reshape your understanding of AI's seismic impact on the Future of Life, Work Culture, Food, Micro-Generations, Top 18 Megatrends, Leisure, Retail, Marketing, Innovation Tactics, and Technology.
CREATE ACTIONABLE PLANS AND NEXT STEPS - As your guide through this odyssey, I will unveil the AI frameworks we've used with some of the world's leading companies to get moving on your AI strategies. You'll learn battle-tested strategies as you meticulously plot your course through the AI scenarios that are swiftly approaching on the horizon. You'll also learn the best practices of your competitors and peers.
WE ARE TRACKING TO SELL OUT - JOIN US / BOOK NOW - This year's Future Festival is already set to eclipse its predecessors. Secure your tickets now to inspire your team and supercharge your path to unprecedented success. This is your golden opportunity to reinvigorate your career and sharpen your AI-empowered mindset. Don't just adapt to the future—lead it. Join us, and take the reins on your own transformation. |  | | Enjoy! |
SCHEDULE A CALL (HERE) - We would love to see if we can accelerate your team innovation workshops, tactics, tools and custom research. Let's chat! | | [[trackingImage]] | |
| Consumer Insights |
| | Sports Glasses | | Brands Launch AI-Powered Sunglasses Designed for On-Field Athletes | | Trend - Sportswear companies are launching AI-powered sunglasses that provide open-ear listening, real-time coaching, route guidance, video capture and hands-free controls. These products position... |
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| | | | Sweet Soda | | Soft drink brands recreate familiar dessert flavors in sparkling soda formats | | Trend - Brands are introducing dessert-inspired sodas that translate familiar sweet treats into sparkling beverages—from flavors such as frozen desserts to dirty soda varieties, these sodas... |
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| | | | Peptide Skin | | Skincare brands expand peptide use across everyday skincare routines | | Trend - Peptides are becoming foundational ingredients in facial skincare as brands incorporate them into cleansers, toners, serums, moisturizers, eye creams, masks, and sunscreens; positioning... |
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| | | | Shelfie Packaging | | Skincare brands showcase formulas through transparent packaging | | Trend - Skincare brands are replacing opaque containers with clear and frosted designs that place formulas on display. By emphasizing the product itself rather than decorative graphics, brands are... |
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| | | | Cultured Crisps | | Snack makers are expanding chip flavors with bold fermented kimchi profiles | | Trend - Brands are expanding savory snack portfolios with kimchi-inspired chip varieties that bring fermented Korean flavors into conventional packaged snacks; creating a format that encourages... |
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| Events |
 |  | | TREND HUNTER | | FUTURE FESTIVAL | | NEW YORK: June 9, 2026 | World Summit Toronto: September 30 - October 1, 2026 | CHICAGO: November 3, 2026 | | | TREND HUNTER | | FUTURISTU | | 3-DAY GRADUATE PROGRAM: September 29 - October 1, 2026 | | | Learn Why Starbucks, Netflix, Samsung, NASA, Lego & Google rely on Trend Hunter AI + Future Festival... 97% rate it the "best innovation conference" | Become a futurist, taking your skills to the next level with our immersive FuturistU program. This program works through the full cycle of innovation, working through dozens of our best innovation workshops, best practices and tactics. | | | | |
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