Nike unveils another design iteration of the Zoom Court Dragon sneaker model by Tinker Hatfield and this time around, it spotlights a playful design language. It is designed with inspiration from basketball and tennis footwear that is highlighted by its Swoosh detail on the lateral side of the shoe.
The base foundation is designed in a pure white complete with mesh side walls, and scale textures by the forefoot and toe boxes. It is also detailed with some crossover straps that are inspired by the brand's own Air Raid sneaker. It starts from the ankle section and travels down to the forefoot. It is then designed with diamond-shaped embroidery detail that is applied in both neon green and red hues for a bold touch.
Patterned Branding Lifestyle Sneakers
Nike's Zoom Court Dragon Gets a New Playful Branding Detail
Trend Themes
1. Patterned Branding Detail - There is an opportunity for other brands to incorporate playful and bold branding designs in their product lines.
2. Basketball and Tennis Footwear Mashup - Other sneaker companies can explore combining design elements from different sports to create unique and fresh footwear models.
3. Incorporating Embroidery Detail - Brands can experiment with incorporating intricate embroidery details in their shoe designs to add a touch of texture and depth.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can explore incorporating elements from different sports and incorporate playful branding details to attract consumers.
2. Fashion and Lifestyle Apparel - Fashion and lifestyle apparel companies can experiment with incorporating embroidery details on their products to add depth and dimension to their designs.
3. Textile Manufacturing - Textile manufacturers can develop new fabrics and materials that incorporate unique textures and patterns to be used in the production of innovative footwear and apparel products.