The fleet management company Omnitracs recently created a Zombie Dispatch game to raise awareness about the importance of truck driver training. Timed to coincide with Halloween, the new game takes a clever, gamified approach to an important issue.
Omnitracs' Zombie Dispatch game is set in the aftermath of a terrifying zombie invasion. In the game, players are tasked with completing various truck driving missions in order to save the world from the apocalypse. Challenges include navigating through rural and urban landscapes, dodging debris and managing damaged vehicles.
The idea behind the game is to demonstrate how technological solutions such as Omnitracs are necessary to help drivers do their job safely and efficiently. As Jim Gardner of Omnitracs explains, "We created Zombie Dispatch as a way to have a little fun around Halloween, and to help make drivers and fleet operators aware of some of the many products and solutions available to them."
Terrifying Truck Driver PSAs
The Zombie Dispatch Halloween Game Promotes Truck Driver Training
Trend Themes
1. Gamifying Training - Companies are using gamification as a tool for raising awareness and providing training opportunities in a fun manner
2. Cybersecurity for Fleet Management - With an increasing number of connected devices in the transportation industry, cybersecurity solutions are becoming a pressing need
3. Smart Logistics - Companies are deploying technology solutions such as IoT sensors and fleet management software to optimize logistical operations and minimize costs
Industry Implications
1. Transportation - The transportation industry can benefit from implementing gamified training solutions to better educate drivers on safety and cybersecurity protocols
2. Fleet Management - Fleet management companies can capitalize on the trend of smart logistics by leveraging technology solutions to enhance efficiency and cut operational costs
3. Gaming - Gaming companies can explore the market of educational and training games to offer new, creative ways of learning and raise engagement and retention rates