Beauty vlogger Zoe Sugg recently expanded her personal brand with the addition of her new Zoella Lifestyle line. With over 11 million YouTube subscribers, a beauty line and three books under her belt, Sugg's newest products proves that her talents aren't limited to the world of video blogging.
The Zoella Lifestyle line is an exclusive home decor collection designed by Sugg. Premiered on the vlogger's Snapchat account, the new line includes everything from throw pillows with the phrase "Naps Fix Everything" to tiny planters that add a touch of greenery to any space. The collection is largely modeled on Sugg's own personal style, which is both fashion-forward, yet simplistic.
While there is no word on when or where the collection will be launched, fans of the influential vlogger are sure to snap up the new line as soon as it debuts.
Vlogger-Designed Lifestyle Brands
The Zoella Lifestyle Line Was Created by YouTuber Zoe Sugg
Trend Themes
1. Influencer-driven Product Lines - Opportunity for influencers to leverage their personal brands and create product lines in various industries.
2. Blurring of Online and Offline Retail - Opportunity to combine online influence with physical product lines for a seamless shopping experience.
3. Personalized Home Decor - Opportunity to create home decor products that reflect personal style and preferences.
Industry Implications
1. Beauty and Fashion - Opportunity for beauty and fashion influencers to expand their brands beyond digital content.
2. Home Decor - Opportunity for home decor brands to collaborate with influencers and create personalized product lines.
3. E-commerce - Opportunity for online retailers to offer exclusive product lines designed by influencers.