It is not unheard of for popular YouTubers to get deals outside the world of online video, for example Zoella Beauty. While Zoe Sugg is not the only one to have her own makeup products, her line has grown to include fragranced and fizzing bath products that are sure to be a hit with beauty lovers.
The Zoella Beauty Fizz Bars are described as fragranced fizzers and are supposed to really heighten your bath experience both in texture and smell. This makes them perfect for pamper evenings, as opposed to your regularly scheduled bathing. The trio come in feminine packaging girly girls will certainly appreciate almost as much as the varied scents.
They also make excellent holiday gifts and stocking stuffers.
Video Star Bath Products
These Miniature Bath Fizzers are Part of the Zoella Beauty Line
Trend Themes
1. Youtuber Beauty Lines - Opportunity for popular YouTubers to expand their product lines beyond makeup to include bath and body products, potentially disrupting the traditional beauty industry.
2. Fragranced Bath Fizzers - Growing trend of consumers seeking unique and sensory bath experiences, creating opportunity for innovative bath products such as Zoella Beauty's Fizz Bars.
3. Gifts and Stocking Stuffers - Rising trend of consumers seeking unique and personal gift options, creating a potential market for festive holiday-themed bath and body gift sets.
Industry Implications
1. Beauty Products - Opportunity for beauty companies to expand into the bath and body product market in response to the growing trend of consumers seeking unique and sensory bathing experiences.
2. Holiday Gift and Seasonal Product Markets - Potential for companies to develop and market festive holiday-themed bath and body gift sets for the growing trend of consumers seeking unique and personal gift options during the holiday season.
3. Influencer/content Creator Marketing - Opportunity for companies to collaborate with social media influencers and content creators to expand their brand reach and create unique and trendsetting products.