Zing Zang, a brand specializing in Bloody Mary beverages, has unveiled the ‘Blazing’ lineup. The ‘Zing Zang Blazing Bloody Mary Mix’ and ‘Zing Zang Blazing Bloody Mary Ready-to-Drink’ join the brand’s original ‘Zing Zang Bloody Mary RTD’ as a part of the new release. Zing Zang’s portfolio of Bloody Mary mixes contains seven real vegetable juices, spices, and seasonings and is complete with bold red and orange packaging. The products are packed in Zing Zang PET bottles and cans and are distinguished by eye-catching fire graphics emphasizing the product's potent spicy heat.
"We are very proud of our bold and innovative mixes and RTDs, and we love that we help bartenders and consumers make fast, consistent high quality Bloody Marys," added Brent Albertson, Zing Zang’s CEO. "And now with the extra spicy trends revving up across all consumer products, the timing for Zing Zang Blazing is perfect," said E.G. Fishburne, VP of Marketing at Zing Zang.
Spicy Margarita Mixes
Zing Zang Introduces the New Bloody Mary Mixer and RTD Beverage
Trend Themes
1. Extra Spicy Beverages - There is an opportunity to innovate by introducing extra spicy margarita mixes, cocktails, and other RTD beverages to cater to consumers who prefer more heat in their drinks.
2. Real Vegetable Juice Mixes - By using real vegetable juices in beverage mixes, and emphasizing the health benefits, brands can tap into the trend of health-conscious consumers and capture an untapped market.
3. Eye-catching Packaging - Brands can create disruptive innovation opportunities by stealing consumers' attention through the use of bold colors and eye-catching graphics on product packaging designs.
Industry Implications
1. Alcoholic Beverages - There is an opportunity to create disruptive innovation in the alcoholic beverage industry by introducing new and spicy cocktails, mixers and ready-to-drink beverages that cater to consumers who prefer extra spicy blends.
2. Health and Wellness - Brands in the health and wellness industry can create innovative, vegetable-based juice mixes that meet the demand for healthier beverage options, using zing zang's vegetable juice mix as proof of demand.
3. Packaging Design - Packaging design companies can create disruptive innovation across various industries by introducing bold and eye-catching graphics, branding, and packaging designs, catching the consumer's eye in markets such as beverages, food, and cosmetics.