Although they are better known for their swimwear, the Zimmermann SS10 ready to wear collection shows that they have much more to offer. Adapting the idea of summer beach time to everyday outings, the line sexily shows some skin through clever cutouts, sheer fabrics and short shorts.
Embracing the popularity of the floral print, the Zimmermann SS10 ready to wear collection is also heavy on the texture. To check out these great designs, be sure to browse through the gallery above.
High-Waisted Short Shorts
The Zimmermann SS10 Ready to Wear Line Bares it All
Trend Themes
1. High-waisted Short Shorts - Opportunity for creating innovative and trendy everyday outfits with high-waisted short shorts.
2. Floral Print - Disruptive innovation potential in incorporating floral prints in various clothing lines.
3. Clever Cutouts and Sheer Fabrics - Opportunity for designing unique and revealing clothing pieces using clever cutouts and sheer fabrics.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of high-waisted short shorts and explore creative designs.
2. Textile - Textile manufacturers can innovate by producing unique fabrics and materials suitable for clever cutouts and sheer designs.
3. Swimwear - Swimwear brands can extend their offerings to include everyday outfits inspired by the Zimmermann SS10 ready to wear collection.